Taboola Advertising Policy

Last updated: 13 May 2026

FireCraft Review Ltd ("we", "us", "our") uses Taboola, a content discovery and native advertising platform, to display recommended content and sponsored articles on our website. This policy explains how Taboola works on our Site, what data is collected, and your rights and choices.

1. What Is Taboola?

Taboola is a content recommendation and native advertising platform that helps publishers like FireCraft Review monetise their content by displaying relevant sponsored content, articles, and advertisements to readers. Taboola's recommendations appear as "Sponsored" or "Recommended" content widgets on our pages.

2. How Taboola Works on Our Site

When you visit FireCraft Review, Taboola may:

  • Display content recommendation widgets showing sponsored articles and advertisements.
  • Collect data about your browsing behaviour to personalise content recommendations.
  • Set cookies and use similar tracking technologies to measure campaign performance.
  • Share anonymised data with advertisers to report on campaign effectiveness.

3. Identification of Sponsored Content

All content served through Taboola on our Site is clearly labelled as "Sponsored", "Promoted", or "Advertisement". This labelling is required by the UK Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code. Editorial content produced by FireCraft Review is never labelled as sponsored.

4. Data Collected by Taboola

Taboola may collect the following data when you interact with their widgets on our Site:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited and content viewed
  • Clicks on recommended content
  • Referring website

This data is processed by Taboola in accordance with their own Privacy Policy. We encourage you to review Taboola's Privacy Policy at taboola.com/privacy-policy.

5. Taboola Cookies

Taboola uses cookies to personalise content recommendations and measure advertising performance. These cookies may include:

  • t_gid — Taboola global user identifier. Duration: 13 months.
  • t_pt_gid — Taboola publisher-specific user identifier. Duration: 13 months.
  • taboola_session_id — Session identifier. Duration: Session.
  • _tb_ — Taboola tracking cookie. Duration: 13 months.

6. Opting Out of Taboola Personalisation

You can opt out of Taboola's personalised content recommendations in the following ways:

  • Taboola opt-out: Visit taboola.com/privacy-policy#optout to opt out of Taboola's interest-based advertising.
  • Browser settings: You can block or delete Taboola cookies through your browser settings. See our Cookies Policy for instructions.
  • Industry opt-out tools: You can use the IAB's opt-out tool at youronlinechoices.com or the NAI opt-out tool.

7. Taboola Content Standards

All advertisers using Taboola to place content on our Site must comply with Taboola's Advertising Policies, which prohibit:

  • Misleading or deceptive advertising claims
  • Content that promotes illegal products or services
  • Content that is offensive, discriminatory, or harmful
  • Clickbait headlines that misrepresent the content of the linked page
  • Content that violates intellectual property rights

FireCraft Review reserves the right to reject or remove any Taboola-served content that we deem inappropriate for our audience.

8. Editorial Independence

The presence of Taboola advertising on our Site does not influence our editorial content. Our reviews, recommendations, and opinions are entirely independent of our advertising relationships. We do not accept payment for positive editorial coverage.

9. UK Advertising Standards

All advertising on FireCraft Review, including Taboola-served content, must comply with:

  • The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code)
  • The Advertising Standards Authority (ASA) guidelines
  • The UK GDPR and Privacy and Electronic Communications Regulations (PECR)
  • The Consumer Protection from Unfair Trading Regulations 2008

10. Reporting Concerns

If you see advertising on our Site that you believe is misleading, inappropriate, or in violation of advertising standards, please:

11. Changes to This Policy

We may update this Taboola Policy from time to time to reflect changes in our advertising practices or applicable regulations. Any changes will be posted on this page with an updated date.

12. Contact Us

For questions about this policy or our advertising practices, please contact us at [email protected].