Privacy Policy

Last updated: 13 May 2026

FireCraft Review Ltd ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully.

1. Who We Are

FireCraft Review Ltd is a company registered in England and Wales (Company Number: 13874562). Our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We may collect the following categories of personal data:

  • Contact information: Name, email address, and phone number when you contact us via our contact form.
  • Usage data: Information about how you use our website, including pages visited, time spent, and referring URLs.
  • Technical data: IP address, browser type and version, operating system, and device information.
  • Cookie data: Information collected through cookies and similar tracking technologies. See our Cookies Policy for details.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To respond to your enquiries and provide customer support.
  • To improve our website and editorial content.
  • To analyse website traffic and user behaviour (in anonymised form).
  • To comply with our legal obligations.
  • To send you communications you have requested.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: Where you have given us explicit consent to process your data.
  • Legitimate interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights.
  • Legal obligation: Where processing is necessary to comply with a legal obligation.

5. Data Sharing

We do not sell your personal data to third parties. We may share your data with:

  • Service providers who assist us in operating our website (e.g., hosting providers, analytics services).
  • Affiliate partners when you click through to purchase a product (subject to their own privacy policies).
  • Law enforcement or regulatory authorities where required by law.

6. Affiliate Links

Our website contains affiliate links. When you click on these links and make a purchase, we may receive a commission. We do not share your personal data with affiliate partners beyond what is necessary to track the referral. Affiliate partners have their own privacy policies which govern their data practices.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 24 months. Website analytics data is retained in anonymised form.

8. Your Rights

Under UK GDPR, you have the following rights:

  • The right to access your personal data.
  • The right to rectification of inaccurate data.
  • The right to erasure ("right to be forgotten").
  • The right to restrict processing.
  • The right to data portability.
  • The right to object to processing.
  • Rights in relation to automated decision-making and profiling.

To exercise any of these rights, please contact us at [email protected].

9. Cookies

We use cookies on our website. For detailed information about the cookies we use and your choices, please see our Cookies Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

11. Third-Party Websites

Our website contains links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

  • Email: [email protected]
  • Phone: +44 20 7946 0958
  • Post: FireCraft Review Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.